DIGITAL CAMPAIGNS
 |  |  |  |
|---|
Cardiac Care Awareness
Broward Health sought to increase awareness of its comprehensive cardiac care services through a coordinated digital marketing campaign. The objective was to educate the community, build trust in the health system’s cardiovascular specialists, and encourage patients to seek timely heart care.
My Role
As the Digital Design Specialist, I developed the creative assets used across multiple digital platforms.
Working closely with the marketing team, I translated complex healthcare messaging into engaging,
patient-friendly visuals while maintaining Broward Health’s brand standards.
​
Adobe After Effects • Adobe Photoshop • Adobe Illustrator​
Deliverables
Animated social media graphics • Motion graphics for digital campaigns • HTML5 display banners
Static social media advertisements • Digital display advertising
Campaign graphics for web and email marketing
Orthopedic Care Awareness
Rather than following our traditional brand video approach, we shifted the creative direction to
a high-energy, workout-inspired campaign. Fast-paced editing, bold motion, and an
adrenaline-driven soundtrack helped capture the intensity of orthopedic performance while creating a more engaging digital experience. My primary contribution was concepting
and producing the hero hype video that established the campaign’s visual tone.
Adobe After Effects • Adobe Photoshop
Internal Awareness
To celebrate the year’s biggest achievements, I designed an internal “Top 10 Moments at Broward Health” campaign for employees. The campaign included a digital screensaver and email communications that highlighted key milestones, reinforced organizational pride, and kept staff engaged through visually compelling storytelling.
Adobe Illustrator • Adobe Photoshop
